Web Migration
Content & Platform Migration
Company
BigPicture
My Role
Web Project Manager
Tools
Asana Wordpress Google Workspace Slack
Timeline
2024
Description
Led platform migration, site build, and content transition for BigPicture’s standalone website.
Context
BigPicture transitioned from Appfire’s main site to a standalone brand website. I led the full migration — managing content transfers, site builds, metadata optimization, SEO updates, stakeholder reviews, QA, and launch execution. Coordinated cross-functional teams to ensure a smooth migration with zero downtime or user disruption.
Challenge
BigPicture’s growth required a dedicated site to support product positioning and global marketing needs. Migrating content from Appfire’s platform while maintaining SEO, site structure, URL integrity, and cross-team alignment created complex coordination challenges across product, marketing, design, and engineering teams.
Process
Scoped full content inventory and mapped assets for migration.
Coordinated cross-functional teams to review copy, designs, and technical handoffs.
Managed metadata updates, URL redirects, slug mapping, and SEO preservation.
Conducted full QA cycles for content accuracy, page structure, internal links, forms, and mobile responsiveness.
Scheduled coordinated go-live window to minimize downtime and ensure seamless transition.
Aligned global stakeholders for final approvals prior to launch.
Solution
Delivered a fully executed site migration and platform transition — with zero downtime, fully preserved SEO rankings, approved content, and a clean standalone brand launch for BigPicture.
Key Insights
✅ Delivered full site migration and launch on time and fully operational.
✅ Preserved SEO rankings and sustained organic traffic through technical SEO and redirects.
✅ Managed all stakeholder approvals, handoffs, and cross-team coordination efficiently.
✅ Successfully transitioned BigPicture to its standalone brand presence without disruption.