Web Operations

Global Web Operations & Digital Publishing

Company

Appfire

My Role

Web Project Manager

Tools

Figma Jira Google Workspace Slack

Timeline

2022 — Present

Description

Leading global web operations, publishing, and cross-functional coordination for Appfire’s website.

Context

Appfire supports multiple product lines within the Atlassian ecosystem. I lead all web operations, managing page builds, SEO, metadata, A/B testing, accessibility, QA, and stakeholder approvals. Coordinated product, marketing, design, and engineering to ensure updates launched clean, accurate, and on time.

Visit Appfire

Visit Appfire

Problem


As Appfire scaled its product offerings, the web publishing process became more complex. Multiple teams submitted competing requests, creating version control issues, delayed approvals, and inconsistencies in SEO, design, and page structure. Without a unified process, publishing timelines were at risk and revisions increased.

Process


  • Built and standardized SOPs to streamline content intake, review cycles, and stakeholder communication.

  • Managed full web project intake: scoping, prioritization, asset collection, copy integration, and build preparation.

  • Owned all metadata optimization: titles, meta descriptions, slugs, and alt text to ensure SEO best practices.

  • Partnered with design and development to ensure pixel-perfect builds, brand consistency, and accessibility compliance.

  • Led detailed QA cycles to catch content errors, broken links, design alignment, and mobile responsiveness.

  • Facilitated weekly publishing schedules and aligned global stakeholders for approvals and sign-offs.

Solution


By developing a fully standardized web operations workflow, we reduced revision cycles, eliminated rework, improved publishing velocity, and established clear ownership across teams. The new process allowed complex multi-page updates to move from intake to live launch with minimal delays and fewer errors.

Key Insights


  • ✅ Cut revision cycles by 60% through SOP creation and clearer approval pathways.

  • ✅ Successfully executed every publishing deadline without delays.

  • ✅ Improved cross-team collaboration by creating transparency into the publishing pipeline.

  • ✅ Managed all web operations for a global SaaS company serving multiple product divisions.